The Story

It all began with two friends who bonded over their love of everything weddings. After being maids of honor half a dozen times and planning their own weddings, Viviana and Jenise knew they could bring a unique perspective to the industry. Over and over, they saw their friends compromise on some aspect of their dream wedding to have the out-of-budget designer gown they had their hearts set on. All these gowns were now stored in boxes waiting to be reloved.

After Jenise and Viviana received their master’s degrees, they decided to embark on a journey to connect former and future brides who share an obsession of bridal couture with a dash of sensibility. With their combined experience in hospitality, retail and marketing, these two business savvy buds created the luxury resale experience La Vie En Blanc in 2012, vowing to help brides find the dress of their dreams while sticking to a very real budget.

Contact Jen + Viv